Monday, March 7, 2011

the creative spirit

Anil Gupta, a professor at the Indian Institute of Management, is calling on students to study the creativity of informal businesses.His idea is that, in a work-study intiative called the shodhyatra, students should spend their time with small-scale fabricators, weavers, leather workers, chemical formulators or garment manufacturers--visiting and learning from these businesses that most business schools don't recognize as legitimate.
If hundreds of thousands of students every summer go out into the hinterland, industrial clusters and villages, there is no way the mindset which promotes inertia, mediocrity and inefficiency can survive in India. The time to connect has come. Creativity, collaboration and compassion will follow.

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